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Short reads, practical thinking.
Strategy, branding, growth and clarity, in plain language. New articles added regularly.
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Understanding Personality: 12 Jungian Archetypes
The 12 archetypes are a shortcut to a brand people recognise and trust. Here is what each one means, and how to use them to position your brand.
6 min read -
Why Every Business Needs a CRM
A CRM is not admin software. It is the system that stops good leads slipping through the cracks and tells you what is actually working.
4 min read -
SEO vs PPC: What's Right for Your Business?
Search and paid media are not rivals. They are two speeds of the same engine. Here is how to decide where to put your money.
5 min read