Privacy, plainly stated.

Last updated: 15 July 2026
Entity: Jewell Group Pty Ltd as trustee for the Jewell Group Trust (ABN 56 822 550 848), trading as Jewell Projects and Jewell, operating jewellai.com.

Who we are

Jewell is an Australian brand, marketing and growth consultancy. This policy explains how we handle personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It covers this website, the Ask Jewell AI assistant, our client portal, and the way we work with you.

What we collect

Depending on how you interact with us, we may collect:

• Contact details you give us in forms — such as your name, email and any message when you use our contact, waitlist or task-request forms.
• Business context you share — details about your company, goals and project that you send us so we can help.
• Assistant conversations — the messages you type into Ask Jewell AI so it can answer you.
• Portal access events — records that a client room was unlocked, used to keep the portal working and secure. There are no portal accounts.
• Technical and analytics data — basic information your browser sends, plus aggregate, first-party analytics about how pages are used.

How we collect it

We collect most information directly from you — when you submit a form, chat with the assistant, email us, or engage us for work. Some technical and analytics data is collected automatically as you browse. We only collect what we reasonably need, and providing your information is voluntary, though some things won't work without it.

Why we use it

• To respond to your enquiries and requests
• To deliver and manage our services and engagements
• To improve the site and the Ask Jewell AI assistant
• To send updates and marketing, only where you have consented (you can opt out at any time)

AI and your data

When you use Ask Jewell AI, your messages are sent to an AI model provider (currently Anthropic) so the assistant can generate a reply. Your conversation transcript is kept in your own browser (session storage) and is cleared when you close the tab — there are no visitor accounts. We do not use your messages, or any client confidential material, to train publicly available AI models. Please don't paste sensitive personal information into the assistant.

Who we share it with

We do not sell or rent personal information. We share it only with the service providers that help us run the business, and only as needed:

• Cloudflare — hosting and storage for the site and its APIs
• Google Workspace — internal email and file storage for client work
• HubSpot — our CRM, where form enquiries may create a record
• Resend — sends the email generated by our forms
• AI model providers (e.g. Anthropic) — generate assistant replies
• Specialist delivery partners — vetted subcontractors who deliver parts of client work, under confidentiality

We may also disclose information where the law requires it.

Overseas disclosure

Some of these providers store or process data outside Australia, primarily in the United States (our hosting, CRM, email delivery and AI model providers). Where we disclose information overseas, we take reasonable steps to ensure it is handled consistently with the APPs.

How we protect it

We take reasonable steps to protect your information, including encryption in transit, client portal rooms that are stored only as encrypted ciphertext and unlocked with an access code, and least-privilege access so only the people who need information can reach it. No system is perfectly secure, but we work to keep the risk low.

How long we keep it

We keep personal information only for as long as we need it for the purpose we collected it, or as long as the law requires. When it is no longer needed, we delete or de-identify it.

Your rights

You can ask us to access or correct your personal information, or withdraw consent to marketing, at any time. Email hello@jewellai.com and we will respond within a reasonable period. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Cookies and local storage

We keep the use of cookies and browser storage to a minimum:

• Your Ask Jewell AI transcript is held in your browser's session storage and cleared when you close the tab.
• A client portal unlock is remembered in your browser's local storage so you don't have to re-enter the access code on that device.
• Analytics is aggregate and first-party. We use Cloudflare Web Analytics, which is cookieless, and where a product analytics tool is enabled for the portals it may set a cookie. We do not run advertising trackers.

For visitors in the EU and UK (GDPR)

If you are in the EU or UK, we process your information on the basis of your consent (for marketing and the assistant), our legitimate interests in running and improving the site, and to take steps at your request or perform a contract. You have rights to access, correct, erase, restrict, port and object to processing. To exercise them, email hello@jewellai.com.

Changes to this policy

We may update this policy to reflect legal, operational or technological changes. The current version always lives at jewellai.com/privacy.

Copyright 2010 to 2026. Jewell Group Pty Ltd ABN 56 822 550 848. Registered address: Banora Point, NSW, Australia.