ABOUT

We start with discovery. Then we deliver.

Most agencies jump to tactics. We start in discovery, define what success looks like for the business and for you, then connect the right specialists under a senior lead and deliver on-time, on-budget, and on-brief.

Founded 2010, built on 35 years of operating experience. Quality over quantity. Melbourne · Sydney · Brisbane · Gold Coast · Christchurch · Hong Kong.

WHAT JEWELL IS

  • A growth engine and operating layer.
  • An engine that builds your go-to-market, deploys it, and runs it.
  • A recurring engine that compounds through the DEEPEN feedback loop.
  • A named partner accountable for the number, with skin in the game.

WHAT JEWELL IS NOT

  • Not an agency
  • Not a consultancy
  • Not SaaS
  • Not a vendor
  • Not a generalist

TEAM

One team, your team.

Every engagement is led by an experienced senior partner, accountable for delivering on-time, on-budget, and on-brief.

LEADERSHIP & PARTNERS

Clent Jewell, Founder & General Manager

Clent Jewell

Founder & General Manager

SPC Ardmona · Mars · Clorox · King Country · 35 years

Clent has spent 35 years building brands from inside Australia's biggest companies, including SPC Ardmona, Mars, Clorox and King Country, and now runs the growth engine for leaders and teams who want the number to move. He owns the outcome on every client relationship, not just the strategy behind it.

Christy Kilmartin, Partner, Brand and APAC Strategy

Christy Kilmartin

Partner, Brand and APAC Strategy

Nike · adidas · Timberland · Lee · Wrangler

Christy is Jewell's partner on brand and APAC strategy. He has spent over 20 years leading brand growth for Nike, adidas, Timberland, Lee and Wrangler across Asia Pacific, including leading brand and growth for Timberland China through a sustained period of multi-year revenue growth. He brings the international brand proof and regional market read that tightens every growth strategy Jewell deploys.

Raef Akehurst, Strategic Partner, Maxxim Co-founder

Raef Akehurst

Strategic Partner, Maxxim Co-founder

Maxxim Co-founder

Raef is the architect behind the Maxxim Co-founder platform, a commercial growth system built for scale. A serial entrepreneur who has built and successfully sold several businesses, he partners with Jewell on the strategic and technical layer of complex engagements where platform and growth method operate as one.

Stuart Carlaw, Revenue and Growth

Stuart Carlaw

Revenue and Growth

Stuart has held senior revenue leadership roles across B2B and growth-stage businesses, including Chief Revenue Officer of a national enterprise solutions company. He brings a track record of building commercial functions, driving pipeline, and closing complex deals, focused on the number, not the activity.

Alex Frew, Digital Strategy and Client Growth

Alex Frew

Digital Strategy and Client Growth

Google (CEO Advisory Board)

Alex has spent two decades connecting message to revenue across complex B2B and growth-stage businesses. His strategy work has helped scale a national technology firm to the largest in its category and contributed to a major acquisition, and he has served on the Google CEO Advisory Board. His copy moves readers to act.

Kelv Jewell, Client Partnerships

Kelv Jewell

Client Partnerships

Red Bull Australia

Kelv has 20+ years in growth strategy and market expansion. An early State Manager at Red Bull Australia and an Asia Pacific Growth Manager for a global telematics company, he brings that commercial field experience to client engagements as a strategic advisor and client director.

Ronnie Ignacio, Operations Manager

Ronnie Ignacio

Operations Manager

Ronnie runs the operations behind every client engagement. He keeps the method moving, the work on track, and the result accountable to the number.

Neil Hazelman, Executive Creative Director

Neil Hazelman

Executive Creative Director

Neil brings 25 years of global creative direction to every engagement, spanning brand identity, campaign, and content across consumer and B2B. He turns the strategy into work that lands with the audience and converts.

Cameron Watt, Photography, Video and Post-Production

Cameron Watt

Photography, Video and Post-Production

Cameron is a senior video director and producer with 30+ years delivering high-impact content across film, TV, commercials and branded campaigns. A First Assistant Director with decades on Australia's biggest productions, he brings deep expertise in visual storytelling, shoot logistics and creative leadership, and leads the delivery of video that lands the story and the strategy at once.

Florian Stotz, Head of Web Development

Florian Stotz

Head of Web Development

Flo is a senior digital designer and UX specialist with over 22 years crafting clean, user-friendly websites and platforms that combine style with strategy. He leads web and UX delivery, working closely with strategy, creative and marketing to bring high-performance digital experiences to life.

Greg Johnson, Chair, Commercial Strategy and Governance

Greg Johnson

Chair, Commercial Strategy and Governance

Greg is a senior commercial strategist and board advisor with 30+ years scaling businesses across financial services, infrastructure and technology. A former senior executive at Macquarie Group and chair of multiple private companies, he brings chairman-level expertise in founder-led growth, M&A and governance.

Josi Hoffman, SEO and Reputation Management

Josi Hoffman

SEO and Reputation Management

Josi builds local search visibility for service businesses. She puts clients in front of buyers who are already looking, in the markets that matter.

SPECIALISTS

Liz Vertera, Social and Content

Liz Vertera

Social and Content

Liz keeps the brand visible and the pipeline moving. Consistent social and content output, pointed at the number, not the feed.

Rao Waqar, Online Experience

Rao Waqar

Online Experience

Rao connects the tools and systems behind the growth engine, the integrations, automations and technical infrastructure that keep the whole operation running.

OPERATIONS LAYER

  • DraganTechnical SEO
  • RobynContent Specialist
  • NicoleFinancial Controller
  • TimVideo Post-Production
AGENT

Sam Orchestrator Agent

Holds context across every engagement and keeps the method consistent at scale, so the team focuses on the judgement that moves the number.

AGENT

Max 3D Process Orchestrator Agent

Runs the 3D Process end to end through specialist sub-agents, audience, competitor, brand, copy, SEO and activation, each producing a deliverable a human signs off.

WHAT WE BELIEVE

Our guiding principals.

Five beliefs hold the work together. Not values off a wall, these govern every relationship, which we consider a deep partnership.

  • 01 / 05

    Belief

    We see what your business can become. We build toward it, and we're accountable for the result.


THE MODEL

It's judgement that makes AI worth using.

Better models make the right answer cheaper to produce. They make knowing which answer is right for your business more valuable, not less. Three layers keep the judgement on top.

01

Strategy

Judgement

It's judgement layer.

02

Operations

Delivery

It's delivery layer.

03

Intelligence

Scale

It's scale layer.

Jewell structural brand texture

THE JEWELL DIFFERENCE

We build your go-to-market. We deploy it. We run it, and we stay accountable for the result.


HOW WE OPERATE

It's six rules that govern every decision.

01

Clarity before complexity

Make it clear, then make it work.

02

Strategy before design

Decide the system, then dress it.

03

Empathy with precision

Understand principals. Execute with rigour.

04

Minimalist intelligence

Less, but sharper. Decoration never.

05

Outcome over activity

We stay accountable to the outcome. Not the report. Not the deck. It's result.

06

It's feedback loop compounds

Every cycle makes the next one better.


SPECIALIST AREAS

It's capability on call.

Beyond the core bench, a network of specialists plugs into each engagement as the work demands, briefed and led to the same standard.

  • Account DirectorPrimary liaison, WIPs, approvals, workload oversight
  • Marketing Coordinator / AssistantAdmin, subscriptions, expense tracking and support
  • Creative DirectorBrand governance, campaign messaging, asset alignment
  • Copywriter / Content DeveloperEDMs, landing pages, campaigns, brochures
  • Paid Media SpecialistGoogle / Microsoft Ads, Meta, LinkedIn, retargeting
  • SEO StrategistOn-page, off-page, technical SEO, backlink coordination
  • CRM and Marketing Automation LeadHubSpot workflows, deal stages, tracking, reporting
  • Web Developer / UX DesignerWebsite maintenance, configurators, CRO
  • Videographer and EditorCase studies, product shoots, social clips
  • PhotographerOnsite capture, content library development
  • Event CoordinatorActivation support, sponsor rollout
  • Reporting AnalystDashboard setup, ROI measurement, QBR insights
  • Print and POS ManagerBrochure printing, stock, distribution, showroom orders
  • Media BuyerTV, print, OOH negotiation and booking

PROOF BEHIND THE TEAM

What the bench has delivered.

It's senior-led team and the specialists behind them, evidenced by the work and the numbers we put our name on.

  • Hidrive — We tripled revenue by rebuilding the brand and the system behind it.

    Hidrive · Industrial / Automotive

    We tripled revenue by rebuilding the brand and the system behind it.

    • +300%Revenue growth in the engagement period
    • +350%Profit growth in the engagement period
    • 15×Marketing-sourced pipeline via CRM + SEM
    See the work →