Content Creation & Copywriting

Last updated: 15 July 2026

Our content and copywriting service produces words that work — on brand, on message and, where relevant, optimised for search and conversion.

What this service covers

• Website copy and brand messaging;
• Long-form blogs, SEO articles and white papers;
• Sales pages, product descriptions and landing-page copy;
• Thought leadership, case studies and eBooks;
• Video scripts and social captions.

Discipline-specific terms

• You agree to provide accurate, timely inputs and to review draft content within five business days of delivery unless we agree otherwise, through a single nominated contact.
• A content engagement includes a set number of revision rounds (typically two); extra rounds are quoted separately. Multiple pieces may be staggered across a delivery schedule.
• Final, approved content transfers to you on payment for any internal or external commercial use. Drafts, outlines and unused variations remain ours.
• We check our work for originality, but you are responsible for legal review and compliance of what you publish. SEO and engagement outcomes depend on factors beyond our control and are not guaranteed.

How these terms work

These service terms sit under Jewell's Terms of Service, which govern every engagement unless a signed Master Services Agreement or Statement of Work says otherwise. Where the two differ, the more specific document controls. In short:

• Partner delivery: Jewell leads and remains responsible for the work. We may engage vetted specialist partners and subcontractors, and we stand behind their work as if it were our own. Your contract is with Jewell alone.
• AI-assisted delivery: we use AI tools under human direction and review to work faster and pass the value to you. A qualified person reviews and remains accountable for every deliverable, and we do not use your confidential material to train publicly available AI models. See the AI Disclosure page.
• Intellectual property: on payment in full, you own the final deliverables created specifically for you. Jewell keeps its pre-existing methods, frameworks (including the 3D Process), tools, code and know-how, and licenses them to you as embedded in the work.
• Case studies: unless you tell us otherwise in writing, we may reference non-confidential work — including your name, logo and factual outcomes — in our portfolio, proposals and marketing. You can opt out or restrict this at any time.
• Australian Consumer Law: nothing in these terms excludes the consumer guarantees you have under the ACL.
• Liability: our liability is capped and certain losses are excluded, as set out in the Terms of Service.

For the full clause set — fees and payment, confidentiality, privacy, termination, disputes and governing law — see the Terms of Service.

Jewell Group Pty Ltd. These terms may change without notice; the current version lives here. Questions? hello@jewellai.com.