SERVICES
Digital Marketing & SEO
Last updated: 15 July 2026
Our digital marketing and SEO service drives visibility, traffic and conversion across paid and organic channels, delivered as a campaign, an ongoing retainer or a special project.
What this service covers
- Paid media: Google Ads, Microsoft Ads, YouTube;
- Paid social: Meta, LinkedIn, TikTok;
- Organic SEO: on-page, technical audits and off-page;
- Content strategy and blogging aligned to SEO and funnel stages;
- Landing pages, conversion rate optimisation, analytics and reporting.
Discipline-specific terms
- You agree to provide access to ad accounts, analytics and your CMS, and to approve creative, copy and media spend promptly.
- Media and ad-platform spend is billed directly to your account or payment method and is separate from our fees. Retainers are typically invoiced in advance.
- You keep ownership of your own accounts and campaign data; creative we make for you transfers on payment. Our strategy frameworks, templates and internal tools remain ours.
- We do not guarantee specific outcomes such as return on ad spend, lead volume or ranking positions — these depend on market factors, competition, audience behaviour and platform algorithm changes. Ad-approval delays and platform policy changes are outside our control.
How these terms work
These service terms sit under Jewell's Terms of Service, which govern every engagement unless a signed Master Services Agreement or Statement of Work says otherwise. Where the two differ, the more specific document controls. In short:
- Partner delivery: Jewell leads and remains responsible for the work. We may engage vetted specialist partners and subcontractors, and we stand behind their work as if it were our own. Your contract is with Jewell alone.
- AI-assisted delivery: we use AI tools under human direction and review to work faster and pass the value to you. A qualified person reviews and remains accountable for every deliverable, and we do not use your confidential material to train publicly available AI models. See the AI Disclosure page.
- Intellectual property: on payment in full, you own the final deliverables created specifically for you. Jewell keeps its pre-existing methods, frameworks (including the 3D Process), tools, code and know-how, and licenses them to you as embedded in the work.
- Case studies: unless you tell us otherwise in writing, we may reference non-confidential work — including your name, logo and factual outcomes — in our portfolio, proposals and marketing. You can opt out or restrict this at any time.
- Australian Consumer Law: nothing in these terms excludes the consumer guarantees you have under the ACL.
- Liability: our liability is capped and certain losses are excluded, as set out in the Terms of Service.
For the full clause set — fees and payment, confidentiality, privacy, termination, disputes and governing law — see the Terms of Service.
Jewell Group Pty Ltd. These terms may change without notice; the current version lives here. Questions? hello@jewellai.com.
LEGAL LIBRARY
All of Jewell's terms, in one place.
Business details, policies, service terms by discipline and the agreements behind each engagement.