Social Media Strategy & Management

Last updated: 15 July 2026

Our social service plans, produces and runs your presence across the platforms that matter — strategy, content, community and campaigns, as a project or an ongoing retainer.

What this service covers

• Platform strategy and channel planning;
• Content calendar development, scheduling and posting;
• Community management: moderation, engagement and message responses;
• Influencer and user-generated-content coordination;
• Integration of paid and organic social activity.

Discipline-specific terms

• You agree to provide account access and any tools (for example Meta Business Suite), and to approve content, calendars and campaigns in good time. You keep responsibility for brand and legal compliance, moderation policies and influencer approvals.
• Content calendars are typically delivered 5 to 10 business days before the posting month. Community management is handled during business hours unless a custom SLA provides otherwise.
• Media and ad spend is billed directly to you by the platforms and is separate from our fees. Final creative and strategy documents are licensed to you on payment; influencer and UGC content is subject to third-party rights.
• We do not guarantee growth in followers, reach or engagement, given platform algorithms and audience behaviour, and we are not responsible for platform rule changes or takedowns unless we specifically advise on them.

How these terms work

These service terms sit under Jewell's Terms of Service, which govern every engagement unless a signed Master Services Agreement or Statement of Work says otherwise. Where the two differ, the more specific document controls. In short:

• Partner delivery: Jewell leads and remains responsible for the work. We may engage vetted specialist partners and subcontractors, and we stand behind their work as if it were our own. Your contract is with Jewell alone.
• AI-assisted delivery: we use AI tools under human direction and review to work faster and pass the value to you. A qualified person reviews and remains accountable for every deliverable, and we do not use your confidential material to train publicly available AI models. See the AI Disclosure page.
• Intellectual property: on payment in full, you own the final deliverables created specifically for you. Jewell keeps its pre-existing methods, frameworks (including the 3D Process), tools, code and know-how, and licenses them to you as embedded in the work.
• Case studies: unless you tell us otherwise in writing, we may reference non-confidential work — including your name, logo and factual outcomes — in our portfolio, proposals and marketing. You can opt out or restrict this at any time.
• Australian Consumer Law: nothing in these terms excludes the consumer guarantees you have under the ACL.
• Liability: our liability is capped and certain losses are excluded, as set out in the Terms of Service.

For the full clause set — fees and payment, confidentiality, privacy, termination, disputes and governing law — see the Terms of Service.

Jewell Group Pty Ltd. These terms may change without notice; the current version lives here. Questions? hello@jewellai.com.