FMCG / Pet Nutrition
Champion Your Bestie™: an Aussie pet brand built to scale.
Aussie Champ
SITUATION
The pet-food category is crowded with imported, over-processed products. Aussie Champ's founders saw room for a local, premium alternative with real personality.
THE BRIEF
Premium Australian pet-food brand built from concept to retail and eCommerce.
PROCESS · THE 3D MOVE
Discovery & Strategy
Defined positioning around Aussie Spirit, Honest Goodness and Top-Notch Nutrition, validated by demand for transparent, high-protein, locally made options.
Design & Develop
Built the identity from scratch, including 'Zippy' the mascot, with natural-textured packaging, a friendly-yet-credible voice, and a full digital ecosystem.
Deploy & Support
Launched a hybrid retail + eCommerce model on WordPress + WooCommerce, with the Wild Kangaroo hero product leading the premium dry-food range.
Deepen loop
Jewell continues to support marketing and growth, connecting Aussie Champ into the wider pet-wellness portfolio.
WHAT SHIPPED
- Brand + mascot
- Packaging system
- Messaging
- WooCommerce store
- Retail + D2C go-to-market
THE RESULT
SO WHAT
Win on honesty and warmth. A science-backed product, an emotional brand, and a system that sells in retail and online.