FMCG / Pet Nutrition

Champion Your Bestie™: an Aussie pet brand built to scale.

Client work

Aussie Champ · FMCG / Pet Nutrition

Premium Australian pet-food brand built from concept to retail and eCommerce.

Discover
Design
Deploy
Deepen

Aussie Champ is proudly Australian: honest, happy, and healthy. We built it to make good food simple and great nutrition accessible. Because every dog deserves the best.

Clent Jewell, Founder, Jewell Projects

AT A GLANCE

Objective

Win on honesty and warmth. A science-backed product, an emotional brand, and a system that sells in retail and online.

Key results

AU + NZ — Launched across retailers
Hero SKU — Wild Kangaroo with Superfoods
WooCommerce — Hybrid retail + D2C platform
APAC — Export framework ready

Constraint

The pet-food category is crowded with imported, over-processed products. Aussie Champ's founders saw room for a local, premium alternative with real personality.

Jewell's role

Premium Australian pet-food brand built from concept to retail and eCommerce

THE WORK

What we shipped.

Brand + mascot
Packaging system
Messaging
WooCommerce store
Retail + D2C go-to-market

SEE THE WORK

Don't take our word for it. Open it.

Brand
An Australian brand with backbone

The strategy, name and identity that gave a homegrown pet food brand a confident shelf presence.
View the brand guide
Packaging
Built to win the shelf

A pack system across the range, from Open Paddock Beef to Kangaroo, designed to stand out and sell.
Website
A clear home for the range

A website built to carry the brand to shoppers and stockists.
Visit the site
Launch
Taken to market

Launch and marketing support that put the brand in front of the right buyers.