Workforce Marketplace
A national, AI-enabled marketplace, built and launched in 12 weeks.
Chekku
SITUATION
Chekku set out to connect Australians with qualified, compliant tradespeople in a fragmented industry. It had to communicate trust instantly and serve two very different audiences.
THE BRIEF
AI-enabled marketplace brand for verified field-service providers; launched and scaled nationally.
PROCESS · THE 3D MOVE
Discovery & Strategy
Full Discovery phase mapped the market opportunity, segmentation and behavioural drivers; the value proposition was set around transparency, safety and simplicity.
Design & Develop
Brand strategy, visual identity and tone of voice, with conversion-optimised UX wireframes built on behavioural-science principles, plus Brand Copy and Website Copy Workbooks to align internal teams.
Deploy & Support
A high-conversion membership platform on WordPress + Adobe Commerce, launched nationally with supply-side acquisition campaigns across Google and Meta.
Deepen loop
Jewell remains Chekku's embedded marketing partner, leading ongoing brand, campaign and digital optimisation.
WHAT SHIPPED
- Brand strategy + identity system
- Tone of voice + copy workbooks
- Conversion-optimised UX architecture
- WordPress + Adobe Commerce platform
- Membership model build
- National supply-side campaigns
THE RESULT
SO WHAT
Trust products are bought on clarity. Make the verification obvious, the experience simple, and the proof visible, for both trades and homeowners.