Workforce Marketplace

A national, AI-enabled marketplace, built and launched in 12 weeks.

Client work

Chekku · Workforce Marketplace

AI-enabled marketplace brand for verified field-service providers; launched and scaled nationally.

Audience
Verified trades and the homeowners who hire them
01Discover
Market, segmentation, value proposition
02Design
Brand, tone of voice, conversion UX
03Deploy
Platform build, national launch campaigns
↺Deepen
Embedded brand, campaign and digital optimisation
Jewell Projects helped attract investor interest before we even launched, by embedding fast, clarifying the brand, and delivering with precision.
Aaron Aitken, Founder & CEO, Circl Group

AT A GLANCE

Objective

Trust products are bought on clarity. Make the verification obvious, the experience simple, and the proof visible, for both trades and homeowners.

Key results

  • 12 wks — Brand and platform launched
  • 15k+ — Jobs completed through the platform
  • 500+ — Customisable compliance templates
  • 10 hrs — Saved on weekly admin per contractor

Constraint

Chekku set out to connect Australians with qualified, compliant tradespeople in a fragmented industry. It had to communicate trust instantly and serve two very different audiences.

Jewell's role

AI-enabled marketplace brand for verified field-service providers; launched and scaled nationally

THE BRIEF

What Chekku needed.

Chekku set out to connect Australians with qualified, compliant tradespeople in a fragmented industry. It had to communicate trust instantly and serve two very different audiences.

  1. 01Communicate trust instantly in a fragmented, low-trust industry
  2. 02Serve two very different audiences, trades and homeowners, in one product
  3. 03Go from zero to a national launch fast, without cutting corners

THE MOVE

Trust products are bought on clarity. Make the verification obvious, the experience simple, and the proof visible, for both trades and homeowners.

01

Discover

Full Discovery phase mapped the market opportunity, segmentation and behavioural drivers; the value proposition was set around transparency, safety and simplicity.

02

Design

Brand strategy, visual identity and tone of voice, with conversion-optimised UX wireframes built on behavioural-science principles, plus Brand Copy and Website Copy Workbooks to align internal teams.

03

Deploy

A high-conversion membership platform on WordPress + Adobe Commerce, launched nationally with supply-side acquisition campaigns across Google and Meta.

DEEPEN · THE FEEDBACK LOOP

Jewell is Chekku's embedded marketing partner.

Jewell remains Chekku's embedded marketing partner, leading ongoing brand, campaign and digital optimisation.

WHY IT MATTERS

The numbers behind the belief.

12 wks

Brand to national launch

Strategy, brand, platform and go-to-market, end to end.

15k+

Jobs through the platform

A system that runs, not a site that launched.

500+

Compliance templates

Customisable, built into the product.

10 hrs

Admin saved weekly

Per contractor, every week.

THE WORK

What we shipped.

  • Brand strategy + identity system
  • Tone of voice + copy workbooks
  • Conversion-optimised UX architecture
  • WordPress + Adobe Commerce platform
  • Membership model build
  • National supply-side campaigns

SEE THE WORK

Don't take our word for it. Open it.

  • Chekku, live preview
    Website

    Chekku, live

    The back office for the trades, now in market.

    Visit the site
  • The Chekku brand system preview
    Brand

    The Chekku brand system

    Bold, confident, verified. The full identity and guidelines.

    View & open
  • Chekku on site preview
    Film

    Chekku on site

    The brand, shot with real trades.

    Watch the film

THE TAKE-OUT

Trust products are bought on clarity. Make verification obvious, the experience simple and the proof visible, and the market moves with you. Twelve weeks, zero to national.

If this looks like the move your business needs, it starts with one conversation.

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WHAT THIS TOOK

Brand build Dual-audience UX Platform build National launch

Tap a capability to see every engagement where we've used it.

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