Industrial / Automotive
We tripled revenue by rebuilding the brand and the system behind it.
Hidrive
SITUATION
Hidrive had grown fast, but its marketing systems and brand hadn't kept pace: multiple channels, long sales cycles, and inconsistent messaging in a crowded B2B2C market.
THE BRIEF
Marketing transformation and brand repositioning for Australia's leading commercial vehicle body manufacturer.
PROCESS · THE 3D MOVE
Discovery & Strategy
Stakeholder workshops with leadership and sales clarified the value proposition, Certainty, and mapped a full-funnel strategy to lifecycle stages.
Design & Develop
Rebuilt the brand identity and a conversion-focused website, with HubSpot CRM and marketing automation wired for full lead-to-sale visibility.
Deploy & Support
Activated SEO, SEM, social, content and paid media in sprints, with live reporting dashboards keeping marketing, sales and ops aligned.
Deepen loop
Jewell runs Hidrive's outsourced marketing department under an SLA, an extension of the business, evolving the system against results.
WHAT SHIPPED
- 'Make Certain' brand platform
- Rebuilt brand identity
- Conversion-optimised website
- HubSpot CRM + marketing automation
- SEO / SEM / paid media engine
- Live performance dashboards
THE RESULT
SO WHAT
The value proposition was Certainty. Make the brand mean one thing, wire it to the funnel, and prove every dollar against pipeline.