Industrial / Automotive
We tripled revenue by rebuilding the brand and the system behind it.
Client work
Hidrive · Industrial / Automotive
Marketing transformation and brand repositioning for Australia's leading commercial vehicle body manufacturer.
- Audience
- Builders, tradies, fleet and commercial buyers
- 01Discover
- Strategy, positioning, full-funnel plan
- 02Design
- Brand identity, website, HubSpot CRM
- 03Deploy
- SEM, content, campaigns, live dashboards
- ↺Deepen
- Outsourced marketing department under SLA
THE TRANSFORMATION
BeforeInconsistent messaging AfterOne 'Make Certain' platform
BeforeNo measurement AfterLive reporting against pipeline
BeforeCrowded B2B2C market AfterCategory leadership across ANZ
Jewell Projects helped transform how we go to market. The 3D Process gave us clarity, alignment, and momentum. After rebuilding our brand and systems, we tripled revenue. They're not just an agency, they're a partner in our business.
AT A GLANCE
Objective
Make the Hidrive brand mean one thing, Certainty, wire it to the funnel, and prove every marketing dollar against pipeline.
Key results
- Revenue tripled across the partnership
- Profit up over 350% across the engagement
- Marketing-sourced pipeline up 15x via CRM and SEM
- Cost per lead at half the industry benchmark
- Full funnel and lifecycle nurture live in under 60 days
Constraint
Fast growth had outpaced the brand and marketing systems: many channels, long sales cycles and inconsistent messaging in a crowded B2B2C market.
Jewell's role
Brand repositioning and a measurable marketing system, then running Hidrive's outsourced marketing department under an SLA.
The brief
What Hidrive needed.
Hidrive had grown fast, but its marketing systems and brand hadn't kept pace: multiple channels, long sales cycles, and inconsistent messaging in a crowded B2B2C market.
- 01Reposition the brand in a highly competitive B2B and B2C market
- 02Increase the volume and quality of qualified leads
- 03Support a high-growth revenue target with scalable marketing execution
THE MOVE
The value proposition was Certainty. Make the brand mean one thing, wire it to the funnel, and prove every dollar against pipeline.
Discover
Stakeholder workshops with leadership and sales clarified the value proposition, Certainty, and mapped a full-funnel strategy to lifecycle stages.
Design
Rebuilt the brand identity and a conversion-focused website, with HubSpot CRM and marketing automation wired for full lead-to-sale visibility.
Deploy
Activated SEO, SEM, social, content and paid media in sprints, with live reporting dashboards keeping marketing, sales and ops aligned.
Jewell is Hidrive's outsourced marketing department.
Jewell runs Hidrive's outsourced marketing department under an SLA, an extension of the business, evolving the system against results.
WHY IT MATTERS
The numbers behind the belief.
Revenue tripled
Across the partnership, with Jewell embedded at every step.
Profit growth
Profit up over 350% across the engagement period.
Marketing-sourced pipeline
Attributed to CRM and SEM across the partnership.
Below benchmark CPL
Cost per lead at half the industry benchmark.
ROAS on sector campaigns
The 2025 mining industry campaign returned 5× ad spend. Sector campaigns now roll out ongoing.
Full funnel live
Full funnel integration and lifecycle nurture launched in under 60 days.
THE WORK
What we shipped.
- 'Make Certain' brand platform
- Rebuilt brand identity
- Conversion-optimised website
- HubSpot CRM + marketing automation
- SEO / SEM / paid media engine
- Live performance dashboards
SEE THE WORK
Don't take our word for it. Open it.
THE TAKE-OUT
Brand and campaign execution is the visible part. The reason it worked is the part you don't see: collaboration, tool integration, and responsiveness inside a fast-moving, target-driven business. 2,340+ tasks delivered in the last 12 months, on time and on brief. That's why we're more than an agency.
If this looks like the move your business needs, it starts with one conversation.
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WHAT THIS TOOK