FMCG / Export
From local producer to a global export brand.
King Country Pet Food
SITUATION
King Country had strong production but lacked a consumer-facing identity and an export-ready marketing platform to compete with global pet-food brands and secure distribution.
THE BRIEF
From local NZ producer to global export pet-nutrition brand.
PROCESS · THE 3D MOVE
Discovery & Strategy
Market research and competitor benchmarking across export regions defined the story around NZ provenance, nutritional integrity and ethical sourcing.
Design & Develop
A bold identity fusing rural authenticity with global polish, multi-line export packaging, a trade-focused website and video storytelling.
Deploy & Support
Rolled the brand across packaging, web, campaigns and trade marketing, with decks, export collateral and PR positioning King Country as a benchmark.
Deepen loop
Jewell continues on export communications, campaign strategy and digital content.
WHAT SHIPPED
- Brand identity
- Export packaging system
- Trade website
- Video storytelling
- Export collateral + decks
THE RESULT
SO WHAT
Provenance is the asset. Make New Zealand origin, nutritional integrity and ethical sourcing unmissable, on pack and in trade.