FMCG / Export

From local producer to a global export brand.

Client work

King Country Pet Food · FMCG / Export

From local NZ producer to global export pet-nutrition brand.

Discover
Design
Deploy
Deepen

kingcountrypetfood.com Live

THE TRANSFORMATION

Scale

BeforeRegional manufacturer AfterGlobal export brand

Brand

BeforeNo consumer identity AfterExport-ready brand system

Jewell Projects helped us take our products, and our brand, to the world. Their strategic clarity and design systems gave us the confidence and consistency we needed to grow globally.

CEO, King Country Pet Food

AT A GLANCE

Objective

Provenance is the asset. Make New Zealand origin, nutritional integrity and ethical sourcing unmissable, on pack and in trade.

Key results

3 regions — Asia, North America & Middle East entry
Multiple — Private-label + retail partnerships in 12 months
Premium — NZ provenance positioning
Export-ready — Identity and packaging range

Constraint

King Country had strong production but lacked a consumer-facing identity and an export-ready marketing platform to compete with global pet-food brands and secure distribution.

Jewell's role

From local NZ producer to global export pet-nutrition brand

THE WORK

What we shipped.

Brand identity
Export packaging system
Trade website
Video storytelling
Export collateral + decks

SEE THE WORK

Don't take our word for it. Open it.

Brand
Positioning built to travel

The name, the story and the identity system that gave a New Zealand maker a confident global face.
View the brand guide
Website
A clear home for the range

A website built to carry the brand to distributors and buyers.
Visit the site
Trade
Ready for the world stage

A stand and trade collateral built for Global Pet Expo, the brand out in the world.