eLearning / Education
Australia's first land-development academy. First course sold out in 30 days.
LandED
SITUATION
LandED's founders wanted to make property-development education credible, affordable and practical. But as a new entrant in a crowded 'get-rich' space, it needed authority, structure and trust.
THE BRIEF
Australia's first land-development education platform, built on a proprietary learning stack.
PROCESS · THE 3D MOVE
Discovery & Strategy
Defined positioning, curriculum structure and business model, mapping journeys for investors, professionals and emerging developers.
Design & Develop
Built the brand for credibility and clarity, and the platform on Jewell's proprietary WordPress + LearnDash + WooCommerce stack with custom dashboards, eCommerce and analytics.
Deploy & Support
A national launch with paid campaigns, content marketing and automated enrolment funnels, with dashboards and CRM connecting marketing to sales.
Deepen loop
Jewell continues on course expansion, content and performance. And the same stack now powers other client academies.
WHAT SHIPPED
- Brand identity
- Proprietary LMS platform
- eCommerce + subscriptions
- Enrolment funnels
- Analytics + CRM
THE RESULT
SO WHAT
Professional-grade content on an owned platform: no per-student costs, no data lock-ins, full control.