eLearning / Education

Australia's first land-development academy. First course sold out in 30 days.

Client work

LandED · eLearning / Education

Australia's first land-development education platform, built on a proprietary learning stack.

Discover
Design
Deploy
Deepen

Jewell Projects turned an idea into a scalable business. The brand, the platform, and the system were built to perform, and they delivered beyond expectation.

Co-Founder, LandED

AT A GLANCE

Objective

Professional-grade content on an owned platform: no per-student costs, no data lock-ins, full control.

Key results

30 days — First course sold out
Owned — No per-student fees, no lock-in
WP + LearnDash — Proprietary learning stack
Unlimited — Course + membership scalability

Constraint

LandED's founders wanted to make property-development education credible, affordable and practical. But as a new entrant in a crowded 'get-rich' space, it needed authority, structure and trust.

Jewell's role

Australia's first land-development education platform, built on a proprietary learning stack

THE WORK

What we shipped.

Brand identity
Proprietary LMS platform
eCommerce + subscriptions
Enrolment funnels
Analytics + CRM

SEE THE WORK

Don't take our word for it. Open it.

Brand
A proven pathway to wealth and lifestyle

The name, the mark and the identity system that gave a new category a confident, ownable face.
View the brand guide
eCommerce
Sell the course, take the payment

A commerce layer that turns interest into enrolment and recurring access, in one place.
Visit the site
Platform
Ten modules, one place to learn

A purpose-built learning platform that carries the course from first lesson to certificate.
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Funnels
From curious to enrolled

A free quiz and a clear path into the course, built to move people from a first click to a paid place.
Try the quiz