Professional Services / Legal
A 50-year firm, repositioned for the digital age: +210% traffic in 3 months.
MBA Lawyers
SITUATION
MBA Lawyers had a long history of excellence but an outdated digital presence. It needed to attract new audiences without alienating a loyal client base.
THE BRIEF
Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally.
PROCESS · THE 3D MOVE
Discovery & Strategy
Worked with senior partners to clarify goals, audiences and positioning, defining a communications strategy built on clarity and confidence.
Design & Develop
Redesigned the brand identity and a user-centric website that simplified service navigation, improved accessibility and built SEO foundations.
Deploy & Support
Launched search, local SEO and social campaigns with a CRM, performance dashboards and a content rhythm tracking engagement and conversions.
Deepen loop
Jewell continues on SEO, content development and performance marketing.
WHAT SHIPPED
- Rebranded identity
- SEO-first website
- Service navigation + accessibility
- CRM and dashboards
- Content marketing engine
THE RESULT
SO WHAT
Clients choose certainty. Differentiate on accessibility, transparency and trust, and make every touchpoint consistent.