Professional Services / Legal

A 50-year firm, repositioned for the digital age: +210% traffic in 3 months.

Client work

MBA Lawyers · Professional Services / Legal

Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally.

  • Discover
  • Design
  • Deploy
  • Deepen
Jewell Projects helped us redefine how clients find and experience us. The new website, content, and systems have completely changed how we operate and communicate.
Managing Partner, MBA Lawyers

AT A GLANCE

Objective

Clients choose certainty. Differentiate on accessibility, transparency and trust, and make every touchpoint consistent.

Key results

  • +210% — Website sessions in 3 months
  • Top 3 — Ranking on key legal categories
  • Higher — Lead quality and conversion
  • 50 yrs — Legacy modernised, not lost

Constraint

MBA Lawyers had a long history of excellence but an outdated digital presence. It needed to attract new audiences without alienating a loyal client base.

Jewell's role

Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally


THE WORK

What we shipped.

  • Rebranded identity
  • SEO-first website
  • Service navigation + accessibility
  • CRM and dashboards
  • Content marketing engine

WHAT THIS TOOK

Tap a capability to see every engagement where we've used it.

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