Professional Services / Legal

A 50-year firm, repositioned: +210% traffic in 3 months.

Client work

MBA Lawyers · Professional Services / Legal

  • +210%Website sessions in 3 months
  • Top 3Ranking on key legal categories
  • HigherLead quality and conversion

THE RESULT

What changed.

  • +210% Website sessions in 3 months
  • Top 3 Ranking on key legal categories
  • Higher Lead quality and conversion
  • 50 yrs Legacy modernised, not lost
  1. Discover
  2. Design
  3. Deploy
  4. Deepen

BEFORE / AFTER

Drag to see the distance.

The MBA Lawyers homepage today
The MBA Lawyers homepage in February 2023, before the work
BeforeThe previous siteAfterMBA Lawyers, in marketBefore: mba-lawyers.com.au, February 2023, from the Internet Archive

THE WORK

What we shipped.

  • MBA Lawyers: MBA brand, Modern, trusted identity MBA brand
  • MBA Lawyers: Campaign creative, 'For life' brand platform Campaign creative
    • Rebranded identity
    • SEO-first website
    • Service navigation + accessibility
    • CRM and dashboards
    • Content marketing engine
    Everything shipped
Jewell Projects helped us redefine how clients find and experience us.
Managing Partner, MBA Lawyers

AT A GLANCE

Objective

Clients choose certainty. Differentiate on accessibility, transparency and trust, and make every touchpoint consistent.

Key results

  • +210% Website sessions in 3 months
  • Top 3 Ranking on key legal categories
  • Higher Lead quality and conversion
  • 50 yrs Legacy modernised, not lost

Constraint

MBA Lawyers had a long history of excellence but an outdated digital presence. It needed to attract new audiences without alienating a loyal client base.

Jewell's role

Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally


WHAT THIS TOOK

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