Professional Services / Legal
A 50-year firm, repositioned for the digital age: +210% traffic in 3 months.
Client work
MBA Lawyers · Professional Services / Legal
Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally.
- Discover
- Design
- Deploy
- Deepen
Jewell Projects helped us redefine how clients find and experience us. The new website, content, and systems have completely changed how we operate and communicate.
AT A GLANCE
Objective
Clients choose certainty. Differentiate on accessibility, transparency and trust, and make every touchpoint consistent.
Key results
- +210% — Website sessions in 3 months
- Top 3 — Ranking on key legal categories
- Higher — Lead quality and conversion
- 50 yrs — Legacy modernised, not lost
Constraint
MBA Lawyers had a long history of excellence but an outdated digital presence. It needed to attract new audiences without alienating a loyal client base.
Jewell's role
Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally
THE WORK
What we shipped.
- Rebranded identity
- SEO-first website
- Service navigation + accessibility
- CRM and dashboards
- Content marketing engine
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