FMCG / Pet Nutrition / eCommerce
An FMCG brand built for love, loyalty, and longevity.
Petzip
SITUATION
The pet-wellness market is growing fast but losing meaning. Brands compete on claims and price, not connection. Petzip needed to launch as FMCG, win retail, then evolve into a digital-first platform.
THE BRIEF
Modern pet-wellness brand and a scalable digital ecosystem (Petreatery).
PROCESS · THE 3D MOVE
Discovery & Strategy
Defined the value proposition (Love of Pets, Pet Health, Happiness) and identified demand for air-dried, single-ingredient treats.
Design & Develop
Built the Petzip identity (with 'Zippy' mascot), sustainable kraft packaging and a pastel system extending across retail, social and digital.
Deploy & Support
Launched through retail and online on Shopify + WooCommerce, then developed Petreatery, an online pet bakery with treats, subscriptions and seasonal collections.
Deepen loop
Jewell supports the next phase through the Petreatery expansion and investor preparation.
WHAT SHIPPED
- Brand + mascot
- Sustainable packaging
- Shopify + WooCommerce build
- Petreatery D2C ecosystem
- Investor case
THE RESULT
SO WHAT
Build the brand on emotion and trust, then turn it into an ecosystem: FMCG reliability plus D2C recurring revenue.