FMCG / Pet Nutrition / eCommerce

An FMCG brand built for love, loyalty, and longevity.

Our venture

Petzip · FMCG / Pet Nutrition / eCommerce

Modern pet-wellness brand and a scalable digital ecosystem (Petreatery).

  • Discover
  • Design
  • Deploy
  • Deepen
petszip.com Live
Petzip was created for the joy pets bring us. With Petreatery, that joy becomes something you can share daily. It's nutrition made simple, love made visible, and business that scales naturally.
Clent Jewell, Founder, Jewell Projects

AT A GLANCE

Objective

Build the brand on emotion and trust, then turn it into an ecosystem: FMCG reliability plus D2C recurring revenue.

Key results

  • $150B+ — Global pet-wellness market (6.9% CAGR)
  • Shopify + Woo — Hybrid retail + D2C platform
  • Petreatery — Online pet bakery + subscriptions
  • Series A — Positioned for capital raise

Constraint

The pet-wellness market is growing fast but losing meaning. Brands compete on claims and price, not connection. Petzip needed to launch as FMCG, win retail, then evolve into a digital-first platform.

Jewell's role

Modern pet-wellness brand and a scalable digital ecosystem (Petreatery)

THE WORK

What we shipped.

  • Brand + mascot
  • Sustainable packaging
  • Shopify + WooCommerce build
  • Petreatery D2C ecosystem
  • Investor case

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More proof worth your time

Engagements closest to Petzip's situation, picked by sector and the kind of work involved.

WHAT THIS TOOK

Brand creation Packaging eCommerce Subscription model

Tap a capability to see every engagement where we've used it.

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