Health / Professional Services
From respected local practice to a clearer growth pathway.
Client work
Pottsville Acupuncture / Meridiann · Health / Professional Services
Founder-dependent practice to scalable clinical pathway.
- Discover
- Design
- Deploy
- Deepen
AT A GLANCE
Objective
Protect the human care at the centre while building a more scalable commercial pathway around it.
Key results
- Clarified — Founder story and pathway
- Meridiann — Scalable clinical brand shaped
- Sale-ready — Improved readiness
Constraint
The practice had trust and capability, but needed a clearer structure for growth, positioning, content and future scalability.
Jewell's role
Founder-dependent practice to scalable clinical pathway
THE WORK
What we shipped.
- Brand and story direction
- Social content plan
- Meridiann pathway
- Strategic summary
SEE THE WORK
Don't take our word for it. Open it.
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SocialThe feed, run by Jewell
Their Instagram and Facebook, planned, produced and posted, week in and week out.
See the Instagram -
BrandCalm and exact
The brand system behind the clinic.
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