Utilities / Manufacturing
A market leader repositioned for growth, and +4,000 net units in a year.
Value H₂O
SITUATION
Value H₂O had a solid reputation but lacked the clarity, structure and systems to scale. Acquisition was costly, brand presentation inconsistent, and retention depended on manual processes.
THE BRIEF
Digital transformation and rebrand for a national B2B2C filtered-water systems company.
PROCESS · THE 3D MOVE
Discovery & Strategy
Defined market position, audience personas and commercial priorities; customer-journey analysis uncovered drop-off points and a retention-first model.
Design & Develop
Revitalised brand identity and a CRM-powered website with automated nurture workflows for acquisition, onboarding and renewal.
Deploy & Support
Integrated campaigns across Google, Meta and email re-engaged lapsed customers and attracted subscribers, with quarterly reviews and dashboards.
Deepen loop
Jewell continues as Value H₂O's strategic marketing partner, driving performance and retention.
WHAT SHIPPED
- Refreshed brand identity
- CRM-powered website
- Automated nurture workflows
- Acquisition + re-engagement campaigns
- Performance dashboards
THE RESULT
SO WHAT
Turn servicing into loyalty. A retention-first model, wired to a CRM, compounds faster than chasing new logos.