Utilities / Manufacturing
A market leader repositioned for growth, and +4,000 net units in a year.
Client work
Value H₂O · Utilities / Manufacturing
Digital transformation and rebrand for a national B2B2C filtered-water systems company.
- Discover
- Design
- Deploy
- Deepen
THE TRANSFORMATION
BeforeCostly acquisition AfterRetention-first growth
BeforeManual processes AfterUnified CRM + automation
Jewell Projects gave us the structure and systems to grow faster and smarter. The rebrand, CRM and campaigns completely changed how we see and serve our customers.
AT A GLANCE
Objective
Turn servicing into loyalty. A retention-first model, wired to a CRM, compounds faster than chasing new logos.
Key results
- +4,000 — Net unit growth in 12 months
- +23% — Retention and renewals
- −35% — Customer acquisition cost
- Real-time — CRM reporting and forecasting
Constraint
Value H₂O had a solid reputation but lacked the clarity, structure and systems to scale. Acquisition was costly, brand presentation inconsistent, and retention depended on manual processes.
Jewell's role
Digital transformation and rebrand for a national B2B2C filtered-water systems company
THE WORK
What we shipped.
- Refreshed brand identity
- CRM-powered website
- Automated nurture workflows
- Acquisition + re-engagement campaigns
- Performance dashboards
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