Advocacy / Health
A national medical voice, modernised for influence.
Client work
Australian Doctors Federation · Advocacy / Health
Rebrand and website transformation for Australia's independent medical advocacy body.
- Discover
- Design
- Deploy
- Deepen
Jewell Projects gave us the clarity and tools to modernise our message and reach. The new brand and website capture who we are: trusted, independent, and focused on meaningful reform.
AT A GLANCE
Objective
Influence follows clarity. Anchor the brand in Integrity, Independence and Impact, and give the Federation a platform that carries its advocacy.
Key results
- Integrity — Independence · Impact positioning
- National — New digital advocacy hub
- +Engagement — Member and public interaction
- Restored — Independent voice for reform
Constraint
The ADF's outdated brand and fragmented digital tools limited its ability to connect, communicate and lead national debate, with inconsistent messaging and minimal public engagement.
Jewell's role
Rebrand and website transformation for Australia's independent medical advocacy body
THE WORK
What we shipped.
- Rebranded identity
- Advocacy platform website
- Content + press workflow
- SEO + CRM
- Analytics + reporting
SEE THE WORK
Don't take our word for it. Open it.
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IdentityThe mark and the tagline
The federation's signature, built to hold at any size.
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WHAT THIS TOOK