Aviation / Logistics / Technology

Altitude in Everything™: one group story across complex divisions.

Client work

SKIE Group · Aviation / Logistics / Technology

Group brand architecture and identity uniting aviation, logistics and technology divisions.

  • Discover
  • Design
  • Deploy
  • Deepen
SKIE Group stands for altitude, in how we think, operate, and deliver. Jewell Projects helped us define that truth and build a brand system capable of carrying it into every market we enter.
Group Director, SKIE Group

AT A GLANCE

Objective

The group needed architecture: a way to hold multiple entities under one voice while scaling across sectors and partnerships.

Key results

  • 3-in-1 — Group, Air and Tech unified
  • Altitude™ — Positioning line and ethos
  • One voice — Across digital, tender and ops

Constraint

As SKIE expanded into new industries the brand fragmented. Each business line ran effectively but without a unified story or framework to connect them.

Jewell's role

Group brand architecture and identity uniting aviation, logistics and technology divisions

THE WORK

What we shipped.

  • Group brand architecture
  • Divisional naming framework
  • Altitude in Everything™ positioning
  • Visual system
  • Tone of voice
  • Brand guidelines

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WHAT THIS TOOK

Group architecture Positioning Brand system Tone of voice

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