Hospitality / Education

Story, science and soul. Wine education, made a global brand.

Client work

The Wine Oracle · Hospitality / Education

Brand and digital ecosystem for a Master of Wine's global education business.

Discover
Design
Deploy
Deepen

The Wine Oracle brings people together through story, knowledge, and shared experience. It's not about wine alone. It's about connection, curiosity, and the joy of learning.

Dr. Ron Georgiou MW, Founder, The Wine Oracle

AT A GLANCE

Objective

Turn decades of mastery into a scalable brand: science meets soul, premium yet human.

Key results

1 of 416 — Founder is a Master of Wine worldwide
B2B + B2C — Education, consultancy and corporate events
Global — Repositioned as an authority
Live — Booking + enrolment ecosystem

Constraint

Wine education was split between academic institutions and mass-market entertainment. The Wine Oracle needed to bridge expertise and experience, balancing authority with warmth.

Jewell's role

Brand and digital ecosystem for a Master of Wine's global education business

THE WORK

What we shipped.

Brand identity
Immersive website
Course + event booking
SEO content framework
Founder storytelling

SEE THE WORK

Don't take our word for it. Open it.

Brand identity
The Wine Oracle brand identity

The strategy and identity that positioned the brand across events, courses and consultancy, with the full brand kit.
View the brand guide
Website
An immersive home for the brand

An immersive website that carries the brand to a global audience and turns interest into bookings.
Visit the site
Booking
Events, courses and consultancy

A booking flow that lets clients book an event, a course or a consultancy session in one place.
Book a session
Film
The founder story

A founder led story and film that build trust and set the brand apart.
SEO
Found by the right audience

An SEO shaped content framework that helps the right audiences find the brand.